Everyone loves an underdog. And underdogs were pretty much writing the script as the Mobile World Congress trade show began this weekend in Barcelona.
Apple never exhibits at MWC, while Samsung chose to wait until March 29 before launching the Galaxy S8 smartphone that for once and for all is meant to put its ill-fated Note 7 phablet in the rear-view mirror. It teased the phone in a brief video during a press conference Sunday.The absence of it in Barcelona, however, meant the understudies of mobile — including Huawei, BlackBerry, Motorola and Nokia — got to assume starring roles.
“Samsung not coming (adds an) interesting dimension because it’s given all of the other brands a window of opportunity to make a splash. Take LG for example. Last year they had four hours of glory and then the Samsung (Galaxy S7) product was announced,” says Ben Wood, the chief of research at CCS Insight in the UK.
LG Electronics isn’t exactly a bit player globally, but its phone business pales next to Samsung and Apple.
As expected, LG unveiled its water-resistant G6 flagship at MWC, but it remains to be seen if one of its chief selling points — the fact that it has a novel 18:9 "aspect ratio" 5.7-inch display compared to the more conventional 16:9 screen — will resonate with consumers.
One potentially interesting use of the unusual screen is a Square Camera feature which divides the 18:9 ratio display into two identical squares. That lets you take perfectly square photos for Instagram, Snapchat and other social media apps, or you might take pictures in ratio in one window, while checking, editing and uploading pictures in another window.
The G6 also incorporates the Google Assistant, which Google is spreading across numerous devices.
this report by me (suraj)
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